Red Shield Appeal Continues

From the Salvation Army website...

Halfway through the month, The Salvation Army’s May Red Shield Campaign, a fundraising appeal to raise money for programs and services available to the nearly 5 million Canadians living in poverty, is still in need of support.

“The month of May is critical as The Salvation Army continues to raise funds to sustain our programs that serve many living below or at the poverty line,” says Graham D. Moore, Territorial Secretary for Public Relations and Development. “We trust that Canadians will continue to be generous as we seek to help the vulnerable and marginalized.”

With a goal of $3 million, money raised during the Red Shield Campaign will go directly to support a vast array of social programs available to Canadian families that includes food banks, practical assistance, shelter, addictions services and street youth outreach.

In addition to this fundraising effort, Salvation Army officers, staff and volunteers will work to raise overall awareness regarding the problem of poverty in Canada. The child poverty rate remains at 11.7%; exactly the same as it was in 1989 and the average low income family survives on an annual income that is $9,000 to 11,000 below Statistics Canada’s before tax low income cut-off. A national Salvation Army advertising campaign will also highlight the problem of poverty in Canada this May, under the tagline “Poverty shouldn’t be a life sentence.”

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